IMHO the best computer games are those which influence the player to continuously re-evaluate the strategic decisions they made in previous turns. The everpresent temptation to tweak (or even reverse) your game plan can put a strain on even the strongest will - and along the way give the player a great gaming experience.
By that criteria I think IT managers for companies that have standardized on Microsoft products must feel like they are in the biggest computer game ever designed now that Microsoft has decided to charge seperately for client access rights to Exchange 2008 and for the right to run Outlook 2007. You can read the gory details here and probably in half a dozen other places, but the short answer is that buying MS Exchange no longer entitles your users to run a "free" copy of Microsoft Outlook unless you are a long term subscriber to Microsoft Software Assurance.
Apart from the fact that Microsoft wants to make more money, there's a strong message here that it's financially worthwhile to be a long term subscriber to Microsoft Software Assurance. This message does need to be reinforced given the lack of tangible financial benefits from that program in recent years.
The other message is that it makes good financial sense to consider alternative mail clients to MS outlook.
... or not upgrade your old copy of Outlook.
... or to consider other email solutions.
Paying the extra money to Microsoft would be my last choice.
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Monday, December 15, 2008
Thursday, December 11, 2008
The Lotus Foundations Server viral video hits town...
After seeing the new viral video I have concluded that Lotus Foundations Server is either some kind of asteroid shield for buildings or a new antiperspirant that makes overweight middle-aged guys irresistible to hot young blondes (where was this product when I needed it?).
The video was OK as a comedy clip but I don't see how it's going to help spread the word about Foundations. I guess that's why I don't get the big bucks as a marketing mogul.
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The video was OK as a comedy clip but I don't see how it's going to help spread the word about Foundations. I guess that's why I don't get the big bucks as a marketing mogul.
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Monday, December 8, 2008
More marketing for Foundations?
Apparently Lotus is starting to put some marketing ooomph behind Foundations. I caught one blog posting today talking about '...a "brand-new IBM (Lotus Foundations) viral video campaign" that will launch on Monday'.
Anyone seen the videos yet?
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Anyone seen the videos yet?
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