"For many of us, Lotus is viewed as an older brand that was popular in the 1990s. For the foreseeable future, you’ll see enterprises with Microsoft Office as well as various alternatives. IBM’s task is to make sure Lotus is always in the conversation as the Google Apps and Docs and Microsoft scrum intensifies."I know the Redmond Mafia has done an enormous amount of work over the years to paint Lotus Notes as a 'legacy' product, and a lot of the Microsoft Mud has stuck. But if Notes (first released in 1989) is legacy software then what about...
- Microsoft Word first released in 1983 – six years before Notes
- Microsoft Windows and Excel first released in 1985 – four years before Notes
- Unix was created in 1969 – twenty years before Notes
- Microsoft Exchange 4.0 released in 1996 – fourteen years ago (I well remember the Microsoft verbal gymnastics of that era regarding the 'completely new' Exchange product which somehow was entitled to inherit its version number from the recently superseded Microsoft Mail 3...)
I'm not suggesting that IBM/Lotus get into 'tit-for-tat' negative marketing, but surely Microsoft's own product history allows IBM/Lotus an ethical and accurate advertising counterpunch to show that Longevity is not equivalent to Legacy.