Tuesday, October 6, 2009

Be careful displaying your Testimonials!

Uh oh... look out boys and girls... we now need to declare our Freebies and prove our Testimonials. The FTC has decided that bloggers need to declare all freebies associated with their reviews of products and to be more careful in displaying their Testimonials.

I think it's a good idea in principle but the Devil will be in the Detail. How are they going to enforce that US law on (say) an Australian citizen living in the UK publishing a blog on a Canadian website with the data hosted in China?

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