Friday, November 27, 2009

There's just one catch ...

I normally stay away from Infoworld. Their technique of splitting a short article across multiple pages to force you into viewing 3-4 times as many ads as other web sites is a pain in the butt and I am also mildly disgusted when IT publications use pop-up ads. Sure they get some money for it but it puts them in the same classification as websites for Acai berry weight-loss treatments. So these days when I choose to read an article in Infoworld I just select the print button and read through the straight text without the ads. But I digress ...

I was reading Infoworld's review of Microsoft's new web-based application suite which they will be throwing into the ring against Google Docs and IBM Symphony, and this line caught my eye:
But there must be a catch, right? Sure, and it's a doozy: Microsoft's applications don't really work. During the Technical Preview, documents imported into the online versions of Word and PowerPoint are read-only.
I think that line sums up the entire Microsoft marketing strategy since they moved away from their core Windows and Office strategy: "Sure we have products that we position against Notes / Java / Mozilla / Internet Search / Google Docs / any other new market, but they don't really work (unless you let Microsoft provide the definition of 'Work')",

Microsoft software: Just say No.

1 comment:

John Rowland said...

What was Ray Ozzie thinking? How could he hook his moniker to this bunch?