Thursday, December 24, 2009

How to succeed in selling Lotus services ...

I added this comment to a Linked-In group earlier this morning but I figured it was a valid blog post in it's own right... Merry Christmas to all my readers.

Comments about Lotus lack of marketing and mistakes with IBM Workplace and losing market share etc are soooooo last year. Get over it and get into the future! If you are going to stay with Notes (like me) then get your finger out and DO something about expanding the market for Domino. There are managers at IBM/Lotus in Australia who can and do help Lotus Business Partners. If you go to them with a great idea then they'll help you. All you have to do is show them a Win-Win scenario and they'll come to the Party. I have two ZERO-COST (apart from phone calls) marketing programs running with IBM right now and the results are fantastic - two new paying clients this month and two similar client appointments lined up for January plus a public marketing event scheduled for February.

If you are not based in Sydney then I'm happy to give you some ideas that have worked for me with IBM/Lotus. Contact me on 0435 094 694 or via email on 'gdodge - bcd - net - au'. I presume you can fill in the blanks :)

Microsoft Business Partners need not apply. Nothing personal, but I want to work with people who don't take a bet on every horse in the race. If you've got the cojones to stay Yellow then I'll show you the money.

BTW... I guess the same marketing techniques would work in other geographies so I'm happy to pass these tips onto non-Australian Business Partners. I can't promise that your Lotus sales office will respond as positively as Lotus Australia has done.
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