Sunday, November 23, 2008

Microsoft = Jack of all Trades and Master of Marketing

Ever driven past one of those ramshackle ancient mechanical workshops with a sign out the front saying "We specialize in everything"? Not really the kind of place that you go to if you have a choice.

The same marketing philosophy seems apparent in a recent job posting for a Marketing Manager at Microsoft which gives one of the responsibilities of the position as "Communicate and generate Partner excitement for Windows Vista Business, Windows 7 for Small Business (future)..."

Windows 7 for Small Business? An operating system specifically designed for Small Business? I've got to keep my eyes on this one.

That's Microsoft for you - they specialize in everything.

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